Dec. 82/Jan. R3 RAIN Page 24 s2: z ~ ::s :il fessionals, Krantz describes how and why some successful people left home' for a new life and career. The book focuses on individuals living in Santa Fe, New Mexico. Krantz established three requirements for potential individuals to be included in his book: people who had been working at least five years before coming to Santa Fe; people who had established new careers with lowered status and lower income; and people who had made the change under substantial financial risk. Career changing, however, is not al! laid-back and tea-sippin'. One section, "The Costs of Changing," gets past the glamour and describes the struggles, both economic and psychological, of crash career changes. More than a coUection of stories, this book neatly weaves together the deeper questions of inner happiness, personal incompleteness, and outside responsibility. Where "responsibilities" (children, colleagues. the life of an organization, etc.) often had prevented serious consideration to change. " the experience of the radical career changer suggests that choice is more open and that responsibility, while real and important, need not be a deterrent to finding a better life." --Kris Nelson Opportunities in Environmental Careers Odom Fanning 1981, l5Opp., $5.95, softcover from: National Textbook Co. 8259 Niles Center Rd. Skokie, IL 60077 Written by the fanner editor-in-chief of Environmental Quality, the first annual report of the Council on Environmental Quality, this is a basic textbook about enviro-;'mental careers. A wide variety of job opportunities are covered with addresses of major employers, a chapter on colleges, and one an predicting future environmental job trends. TIle descriptions of environmental job possibilities are broken down into four areas: ecology, biology, and chemistry; environmental health; resources and recreation; and land use and humlln settlements. The book lacks some awareness about rritical environmental issues. For in ~tance, in the three· pages about soil conservationists and eight pages on agriculture (mostly agribusiness) there is no mention of America's current topsoil crisis and any innovative new jobs which would alleviate the situation. - Carlos Portela In Business Magazine bimonthly, sn.95/yr (and) Sideline Business Newsletter (monthly, $l0/yr) JG Press PO Box 323 Emmaus, PA 18049 Til Business fills an important gap between social values and small business management. As with other publications of JG Press, founded by Jeny Goldstein and others who left Rodale (Press), Tn Busi /l ess is high quality work. The magazine feels orderly (as any small business should be) and substantia!. The featured articles are often introductions to aspects of business management - Plotting Your Break Even Point, or How Safe is Your Busil'\ess Name. Some of the articles describe specific small businesses or opportunities for new businesses. For example, one recent issue highlighted soy foods producers. Sometimes the articles just describe a unique way of operating - a glassblower who uses water power to generate electricity. The on-going articles about computer hardware and software choices for small businesses are good introductions to the field. Regular departments include review of new publications and new government policies affecting small busnesses. Another light feature is a regular photo essay on new signs used by small businesses. There is a fine line that Til Busill ess straddles between small is enough and big is too much, between the profit motive and sodal change motive, or between free enterprise that degrades the environment, and free enterprise that enhances the environment. Fortunately, in mostcases, III Busilless comes down on the right side of the line by seeking to inform people about right liveJjhood while keeping social and environmental compacts in place. Sidelillc Busillt'Ss is a newsletter that complements JG Press' TIl Busil/ess magazine. It is a chuck-full, relativelv small (8 pages) newsletter directed at -the freelance, part time entrepreneur, with ideas for developing small businesses and way to earn a little on the side. -Steve Johnson
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