Page 4 RAIN January 1982 “Community Alert: Preparing for Energy Emergencies," full-color 31"x44" poster by Diane Schatz, available for $6.00 ppd. from Rain, 2270 N.W. Irving, Portland, OR 97210. ) Diane and Joel Schatz—PRISM Inc. This September Joel Schatz (Oregon’s first director of Energetics, the state energy office, under then-Governor Tom McCall) had the opportunity to speak at the National Passive Solar Conference. His talk provided some positive images as an overview to the Solar scenario. We agreed later to run it as an article and I spoke with him to find ways to introduce the piece. I was concerned that the corporate turnaround he seems to describe might appear naive. His response—"It is not naive to leave out images of a potentially violent future. Flying bullets are on the news each day. What signals people are exposed to are what they respond to. Everything you can say that is beautiful, that reduces the general paranoia and teaches people whole vision thinking brings on higher possibilities. The magnitude of change we're capable of is completely unknown at this time." —CC TJiere is a TJiomas Jefferson quote in the Library of Congress engraved in marble: "He thinks too small who looks beneath the stars." I always thought that was one of the best early plugs for solar energy. In fact, my wife, Diane and I liked it so much that we inscribed it on a new poster that we did called "Community Alert; Preparing for Energy Erhergencies." The title is a disguised slogan for economic optimism. The picture was used as some kind of cultural Rorschach test of the future. In the early 70's, I became involved here in Oregon in the formulation of energy policy for the state government. I was actually a bureaucrat. It was the first state energy office in the country. At that time, I and many people were trying to take advantage of the incredible amount of wisdom generated for decades and break the news, essentially, to government people and to business people about the nature of stability. I felt at that time that 1 was doing the most noble, honorable, honest, spiritually intact activity imaginable—and found that I was continuously under attack by a variety of institutions in both the public and the private sector. At that time I met Howard Odum at the University of Florida. In my view he is a pioneer in the understanding of the relationship between energy and value and money and behavior and culture. I tried to interpret his understandings to state government and businesses in Oregon and throughout the United States and, as it turned out, to many nations of the world, and found some success but not very much understanding. My own concern was how to explain more clearly
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