Neptune Farm are a very popular booth item. Keffi's Restaurant has consistently donated delicious vegan treats. Santa Cruz Farms use bike trailers in carrying produce, to the local farmer's market. Beckmann's Old World Bakery has been one of the most active businesses in the bike movement. They give a 5% discount to customers who arrive by bike. I asked the owner, Peter Beckmann, about the success of the bike discouut. "It has been more than a great success. Besides increasing business, it makes people feel good about the bakery, and it really helps encourage alternative transportation." Beckmann's has also been one of the main contributors to the annual Bike To Work Day project. The Santa Cruz Cmmnunity Credit Union is another organization known for its bike friendliness. They encourage their employees to commute by bicycle, providing Left, Surf City Cycle's used fork collection is not only beautiful, it also saves resources and puts more people on bikes. showers, lockers for extra clothing, and indoor bike parking. Partly inspired by these innovative businesses, Ron Goodman and Jessica Denevan of People Power·created a program called Bikes Are Good Business, to help others take similar steps. The BAGB program shows businesses that by encouraging cycling, they can save money and help the environment. To make it easier for businesses to install bike parking, Ron developed an information package which includes quality bike parking designs, tips on how to install and locate parking facilities, cost estimates, addresses of local manufacturers, and information on County funds available to help pay the costs of installation. Bikes Are Good Business in 1994 was given a $25,000 grant from the_ Air Pollution District to help reduce local commuting car traffic. They used part of this money to create a "This Business Supports Bicycle Commuting" poster with information on the benefits of riding to work and tips on how to do so safely and comfortably. Another project People Power has·recently undertaken is the successful annual county-wide Bike To Work Day. With government beginning to provide more bike facilities, and more people discovering the benefits of bicycling, there 'now seems to be an upward spiral toward appropriate transportation in Santa Cruz. Even though the I am your customer and a bicyclist. The Bikes Are Good Business program shows businesses that encouraging cycling can both You should know that it is difficult to find a place to park a bicycle near your business. Good accessible bicycle parking would make your business more attractive to me and many other customers. make money and help the environment. Right, originally a Chicago Bike Federation idea, this bike parking request card published in People Power's newsletter encouraged several businesses to improve their facilities. More and more people in our community are using bicycles for shopping and errands. This is good for our health, our environment and helps relieve traffic and parking congestion. By providing bicycle parking, your business and community will benefit. For information on bicycle parking, where to put it, what kinds of racks are best and where to get them, how to get racks installed, etc., please contact Bikes Are Good Business at (408) 464-BAGB. Thanks! Customer signature____________ RAIN Summer 1996 Volume XV, Number 1 Page 17
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