Page 6 RAIN March/April 1984 are now less central to your lives. RAIN remains a primary introduction to many of the resources and discussions at the forefront of renewable energy, perma- culture, community self-reliance, small-scale economics, and community uses of computers. RAIN readers want the stimulation that comes with well thought-out analysis from the concerned and dedicated individuals who are involved in these areas. You want to see continued attention given to topics that RAIN has always emphasized. It is evident from this survey that RAIN's readers find the magazine a valuable and necessary resource and want to ensure its continued existence. Comments such as "I find RAIN worthwhile at any cost" and "I'd be willing to pay extra for RAIN" made us realize that our readers care about RAIN and are willing and able to help keep the magazine in print. Some of you suggested that we make a greater effort to explain our financial situation through an annual report and periodic updates in the magazine. (We have prepared a financial report for this issue.) These are difficult times for small publications and for many of their readers. We want to make sure that RAIN stays affordable for those on lower incomes, but many What other magazines do you read? (top eight) Mother Jones CoEvolution Quarterly Organic Gardening Solar Age New Shelter In These Times National Geographic Sierra of you have expressed a willingness to give additional financial support to RAIN. You may have noticed that we have begun offering extended subscriptions for readers who help us find new subscribers. The results from this survey show us that you—our current readers—are our best potential source of advertising. We have also begun offering Sustaining and Contributing subscriptions. We have received many wonderful comments and suggestions from this survey. We look forward to hearing more from you. □□ RAIN Fiscal Statement September 1982 through August 1983 Income New subscriptions $ 6,767 Renewal subscriptions 11,551 Bookstores 1,844 Advertising 1,393 Other publications 5,078 Total income $26,633 Expenses Printing $ 5,967 Typesetting 1,267 Mailing 2,367 Promotion 1,911 Publication purchases 1,291 Refunds 372 Graphics supplies' , ■ . • , Overhead ‘' »i. 198 Rent' - 1 ,.4 ^ 0 Phone < 283 Copying ■ , 226 Postage 'T . 1,030 Salaries^ 12,747 Total expenses k-T ■ $27,659 Deficit jvv-f * - ($1,026) In the August/September 1978 issue, RAIN published a financial statement with a headline of HELPI, and the budget was $15,000 larger than it is now (that's a 56% difference!). As in 1978, the first place to turn for assistance is our current subscribers. The recent readers' survey indicates that we have many loyal readers who are willing to help. The following is a list of ways you can help (see also Raindrops): 1. Renew as a Contributing or Sustaining Subscriber, make a tax-deductible contribution to RAIN, or become a Patron (lifetime subscription and set of back issues in return for $500). 2. Take RAIN brochures to events you attend, and distribute brochures to community centers, libraries, and other places. We will send 40 free brochures to anyone who requests them; for more than 40, we request a donation to cover postage. 3. Send us a list of at least 10 potential subscribers, and we'll extend your subscription by two issues.— RB 'Rain Community Resource Center pays the cost of rent and some other overhead expenses. In exchange, the magazine contributes review books to the resource center. ^Includes graphic artist, intern ($160/month) and IVi editorial staff members ($750/month total). Salaries have recently been raised to $600/month—approximately minimum wage. The magazine relies on a large amount of volunteer time and the time of resource- center staff.
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