Page 8 8 CUE I BULLETIN Vol. l, No.4 CENTER FOR URBAN EDUCATION November 1974 1975 PORTLAND MEDIA GUIDE HOW TO USE THIS GUIDE This guide is a collection of some important kinds of information which may be necessary in using Portland area media. as a community resource. The guide contains three main types of information about t8levision, radio and newpapers: basic information (address, phone, frequency or channnel, operating corporation); audience informaation (type of content, range of distribution, hours on the air); and personal contacts. Broadcast Media In the broadcast media (television and radio), there is usually a distinction made between pews (one-of-a-kind events including some types of public information with no "promotion" value or intent) and public service programming. Public service material is of two types: public affairs shows and publi<' service announcements. Public affairs shows are regularly scheduled, extended programs of general interest and motivation to the community. The programs may or may not be produced by the broadcasting station itself. Public service announcements are short (under one minute), specific announcements and appeals, usually prepared by the agency involved, which are used by the broadcaster in exactly the same way as a commercial advertisement. All public service announcements are broadcast free of charge, as required by FCC regulations, if the material involved meets the standards of those regulations and if the organization concerned is a chartered non-profit public service agency. (Broadcasters may ask for a statement of purpose, a list of officers, and a brief financial statement.) Some broadcasters maintain separate staff for news, public affairs and public service announcements. In this guide, these key people are indicated by their function, where there is such a separation. For broadcasters, the following information (where available) is given: Call letters: Frequency or channel Address Telephone OP: Operation corporation or institution Gen. Mgr.: General Manager Range: Approx. area for good reception Hours on the air Network affiliation (if any) Format: Type of material broadcast Public service: Types of public service programming. Program Director News contact PA contact: Public Affairs contact PSA contact: Public Service Announcement contact PSA's: Information about submitting public service announcements The information in this guide is as complete and accurate as possi.ble. If there are errors or ommissions, please help us to correct them. For further information or assistance in using the guide, contact The Center for Urban Education. TELEVISION KATU-TV, Channel 2 2153 N.E. Sandy Blvd. 97208 (503) 233-2422 OP: Fisher's Blend Station, Inc. Gen. Mgr.: Wi~ilam J. Hubbach Range: 50 mile radius of Portland Hours: Weekdays 6:30 to 1:00 a.m. Weekends 6:30 to to 2:00 a.m. Network: ABC-TV Format: Commercial TV Public Service: Announcements, Shows, Calendar of Events. Program Director: Chuck Gingold News Contact: Thayer Walker PA Contact: Roy Cooper PSA Contact: Suzanne Kandra PSA's: At least two weeks in advance of the event 60, 30, & 10 sec. spots. Slides with copy spots should not exceed 20 sec. in length. KGW-TV, Channel 8 1501 S.W. Jefferson 97201 (503) 224-8620 OP: King Broadcasting Co. (Seattle) Range: Gen. Mgr.: Forest W. Amsden Hours: 18 Network: NBC-TV Affil: KGW(AM) KINK(FM) Format: Commercial TV Public Service: Announcements, Shows, Calendar of Events. Program Director: Keith Lollis News Contract: Dan La Grande PA Contact: Joan Biigs or Bob Jackson PSA Contact: Joan Biggs or Jackie Madlem PSA's: At least two weeks notice. Film, slides, tape 10, 20, 30, 60 sec. in length. Will assist if help needed. KOAP-TV, Channel 10 2828 S.W. Front 97201 (503) 229-4892 OP: Ore. Ed. & Public Broadcasting. . Gen. Mgr.: Bob Hinz Range: 50 mile radius Hours: 8:00 a.m. to 11:00 p.m. (July to Sept. 4:00 p.m. to 11:00 p.m.) Network: PBS Affil: KOAP(FM) Format: Ed. & Public Affairs Programing Public Service: Announcements (non-fund raisers), Shows, Calendar of Events. Feedback - Phone in with Public Officials and Newsmakers. Program Director: Tom Doggett News Contact: luke Roberts PA Contact: luke Roberts PSA Contact: Marion Billings KOIN-TV, Channel 6 140 S.W. Columbia Street 97201 .(503) 228-3333 December, 1974 OP: Mt. Hood Radio & Television Broadcasting Corp. Gen. Mgr.: Richard Butterfield Range: 85 miles Hours: 6 a.m. to 2 a.m. (Variable) Network: CBS-TV Affil.: KOIN(AM&FM) Format: Commercial TV Public Service: Announcements, Shows, Calendar of Events. Program Director: Jules Moreland News Contact: Craig Kuhlman PA Contact: Bill Mears PSA Contact: Bill Mears. PSA's: At least two weeks notice for PSA's KPTV, Channel 12 J 735 S. W. 20th Place 97205 P.O. Box 3401. 97208 (50) 222-9921 4 OP: Oregon Television, Inc. Gen. Mgr.: John Hansen Range: Statewide, plus Clark and Shamania Counties in Washington. Hours: 7:00 a.m. til approx. 1:00 a.m. Network: lndependant Format: Commerical TV Public Service: Announcements, Shows, Calendar of Events. Program Director: Gordon White News Contact: Don Stellges PA Contact: larrry Curran (Coordinator) PSA Contact: Karen Malmsten PSA's: At least 10 days in advance, prefer 30 or 60 sec. on Film or Videotape, 10 or 20 with Slide and Announcer copy. RADIO KBOO, 90.7 mhz FM 3129 S.E. Belmont Street, Portland 97214 (o03) 234-5431 OP: Jack Straw Memorial Foundation Gen. Mgr.: John Ross Range: 31 miles Hours: 5:00 a.m. until past midnight Network: National Public Radio Format: Non-commercial free form; Prog. by request (Classical, concert, jazz) Public Service: Public affairs shows; Community calendar of events. Open forum - Half hour n-ightly 7 p.m.; prog. soliciting views and opinions. Program Director: Karen Burdick News Contact: Bil Reinhardt PA Contact: Bill Reinhardt PSA Contact: Joanne Gilbertsen KBPS, 1450 khz AM 546 N.E. 12th Ave., Portland 97232 (503) 234-5469 OP: Portland Public Schools (Student operated) Range: !JO miles Hours: 6:00 a.m. to 12:00 midnight Network: National Public Radio Format: Ed. Network Shows; some BNSN produced broadcast, concert. Public Service: Announcements; Community Calendar of Events. Program Director: Dr. Patricia l. Swenson, general mgr. News contact: Darryl G. Conser PA Contact: Darryl G. Conser PSA Contact: Frances Krieger, traffic manager KEX, 1190 khz AM 2130 S.W. 5th, Portland 97201 (503) 225-1190 bus. phone - 222-1929 news phone OP: Golden West Broadcasters, Inc. Range: S.W. Washington-Northern California (Entire General Mgr.: Richard Kale I Coast) Hours: 24 Network ABC Information Network l Forma!: Middle of the road; contemporary; news, sports. l Public Service: Announcements; public affairs shows; calendar of events; talk show 10 p.m. to 2 a.m. 6 days a week. Relig.ious on weekend; minority reoprt-twice a month. · Program Director: Vic lves News Contact: Jim Howe, news director PA Contact: Rita Dewart, Continuity Dept. PSA's: Should be typed in narrative form, 30 sees. or less and should be in station at least two weeks prior to event. (Guideline sheet available). KGAR, 1550 khz AM 2808 Walnut Street (P.O. Box 1887) Vancouver, Wash. 98663 (503) 285-5575 or 283-2084 (206) 693-5970 or 696-9731 OP: Radio Station KGAR Gen. Mgr.: R. T. Fletcher Range: Four county area Hours: 6 a.m. to local sunset Network: ABC Contemporary Network Mutual-Black Network
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