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message received 81 support their children’s educational attainment as a way to improve their quality of life regardless of the end goal (college or other postsecondary options). Third, a consistent effort should be made to convert this inter- est into college choice process participation by dispensing “college knowl- edge,” especially in the arena of financial aid and understanding college costs. Fourth, the higher education community must embrace this popula- tion of parents and their children, performing outreach for the common good. When it concerns college choice, the fate of low-SES Black parents and their children depends on how badly we wish to reach out to, embrace, and become partners in the college choice process. A study conducted by Gandara et al. (2005) not so long ago suggested that “skyrocketing tuition, shrinking capacity, and the demise of affirmative action in some states have all taken a toll on the hopes and dreams of many youth who are low income and minority” (p. 255). The higher education community needs to more effectively reach out to these families, and then embrace them as partners in the college choice process. References Baum, S., & Flores, S. M. (2011). Higher education and children in immigrant families. The Future of Children , 21 (1), 171–193. https://doi.org/10.1353/foc. 2011.0000 Chavkin, N. F. (1989). Debunking the myth about minority parents. Educational Horizons , 67 (4), 119–123. Chavkin, N. F., & Williams, D. L. (1993). Minority parents and the elementary school: Attitudes and practices. In N. F. Chavkin (Ed.), Families and schools in a pluralistic society (pp. 73–83). State University of New York Press. Freeman, K. (2005). African Americans and college choice: The influence of family and school . State University of New York Press. Gandara, P., Horn, C., & Orfield, G. (2005). The access crisis in higher education. Educational Policy , 19 (2), 255–261. https://doi.org/10.1177/0895904804274060 Glaser, B. G., & Strauss A. L. (1999). The discovery of grounded theory: Strategies for qualitative research . Aldine De Gruyter. Hossler, D., Braxton, J., & Coopersmith, G. (1989). Understanding student college choice. In J. C. Smart (Ed.), Higher education: Handbook of theory and research (Vol. 5) (pp. 231–288). Agathon. Hossler, D., & Gallagher, K. S. (1987). Studying student college choice: A three- phase model and the implications for policymakers. College and University , 62 (3), 207–221. Hossler, D., Schmit, J., & Vesper, N. (1998). Going to college: How social economic, and educational factors influence the decisions students make . Johns Hopkins University Press.