Empoword

Full Citations and Permissions 489 audience holds for a particular genre of rhetoric; the foundational assumptions that particular genres carry. imagery sensory language; literal or figurative language that appeals to an audience’s imagined sense of sight, sound, smell, touch, or taste. inquiry-based research research and research writing that is motivated by questions, not by answers. interpretation the process of consuming rhetoric to create meaning. “An interpretation” refers to a specific meaning we build as we encounter a text, focusing on certain ideas, language, or patterns. interpretive position the unique position from which each of us interprets a text— necessarily different for all people at any given time, and often different for the same person at different times in their life. Impacted by your purpose, posture, lens, and background. iterative literally, a repetition within a process. The writing process is iterative because it is non-linear and because an author often has to repeat, revisit, or reapproach different steps along the way. Analysis is iterative because it requires repeated critical encounters with a text. kairos the setting (time and place) or atmosphere in which an argument is actionable or ideal. Consider alongside “occasion.” lens a metaphor for the conceptual framework a reader applies to an analysis. A “lens” brings certain elements into focus, allowing the reader to attend to specific parts of a text to develop an interpretation. logical fallacy a line of logical reasoning which follows a pattern of that makes an error in its basic structure. For example, Kanye West is on TV; Animal Planet is on TV. Therefore, Kanye West is on Animal Planet. logos a rhetorical appeal to logical reasoning. medium the channel, technology, or form through which rhetoric is constructed and communicated. Different rhetorical situations value different media, and different media value different kinds of rhetoric. metacognition literally, “thinking about thinking.” May also include how thinking evolves and reflection on growth. mode the style and techniques employed by of a piece of rhetoric to achieve its purpose. Different rhetorical situations value different modes, and different modes value different kinds of rhetoric. Compare to genre.