Empoword

Part Three: Research and Argumentation 398 future of our country, as scientists continue to strive to establish better research techniques that can either solidly prove or deny the correlation between the two. In the meantime, households at the least can start having conversations with their children and teenagers about marketing’s effect on their preferences and choices, and can proactively work on breaking the hold that food corporations have over so many of them. Works Cited Aaker, David. “Brand Personalities Are Like Snowflakes.” Marketing News , vol. 49, no. 7, 1 July 2015, pp. 20-21. EBSCOhost , http://web.a.ebscohost.com.proxy.lib.pdx.edu/ehost/c8%40sessionmgr. Breiner, Heather, et al. Challenges and Opportunities for Change in Food Marketing to Children and Youth Workshop Summary. National Academies Press, May 2013. ProQuest eBook Library , http://site.ebrary.com/lib/portlandstate/reader.action?docID=10863889. “Childhood Obesity Facts: Prevalence of Childhood Obesity in the United States, 2011- 2014.” Centers for Disease Control and Prevention , https://www.cdc.gov/obesity/data/childhood.html. “Facts Up Front Front-of-Pack Labeling Initiative.” Grocery Manufacturers Association , 2016, http://www.gmaonline.org/issues-policy/health-nutrition/facts-up-front-front- of-pack-labeling-initiative. Teacher Takeaways “I like how this essay combines extensive research with the author’s own direct observations. Together, these strategies can produce strong logos and ethos appeals, respectively. However, the author too often wants the information speak for itself, and because the findings of many of the studies were inconclusive or contradictory, they don’t support the author’s central claim. These studies certainly could still be used effectively, but this essay demonstrates the importance of actively engaging in argument—the author cannot just present the information, but needs to interpret it for the audience to demonstrate how the evidence supports the thesis.” – Professor Dunham