Empoword

Part Three: Research and Argumentation 392 existed. Both companies will come out ahead in this case, since Finding Dory is beloved by children and so will bring revenue to both. Celebrity and sports endorsements are other forms of cross-branding, since they are promoting themselves and the product at the same time. While cartoon characters may be better suited for younger kids, movie and television stars, singers, and athletes help to drawn in the pre-teen and teenage crowds. Other identified advertising tools from the packages themselves might include sweepstakes to win prizes, toys inside, free games or applications with purchase, and collecting UPC codes for gifts. The picture shown to the right is another example from my personal research, which shows a Go-Gurt box. It not only shows cross-branding with the movie Trolls , but it also includes something for free. The top right-hand corner displays that inside of the box there is a special link for a free Trolls Spotify playlist. Prizes that used to be included with purchased goods before the onset of the internet were typically toys, stickers, puzzles, or physical games, whereas they are now mostly songs, videos, digital games, or free applications which generally include either the company’s branding mascot or the cross-promotion character they are using at the time. As a child, I remember that getting free gifts was a huge incentive for me to ask my parents for something at the store, and can vouch for how strong of an effect this can have on a kid’s mind. Not all tactics to gain consumer interests are as noticeable though, yet still appear to have positive effects on children. Bright colors, boldness of design, cartoon mascots, and catch phrases are all part of the overall enjoyable experience that corporations try to create for young customers. The location of the product on the shelves is also important. Most children’s products are kept on bottom shelves, especially in aisles of grocery stores where adult and child products are mixed. This way the items are in their direct line of sight and reach, creating a higher probability for purchase. Another method that is not so heavily researched, but is extremely convincing, comes from “Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child?”, an article by Aviva Musicus and other scholars. This article breaks down the research study of whether eye contact with cartoon characters on cereal products creates a sense of comfort and trust, and if it affects the item’s purchase. Many cereal