Empoword

Part Three: Research and Argumentation 258 Audience #4: Invent your own Car drivers What assumptions might you make about this audience? What do you think they currently know and believe? Logos They are concerned with car-related expenses – I need to lay out evidence of savings from public transit: “Have you realized that taking the bus two days a week could save you $120 in gas per month?” Pathos They are frustrated by traffic, parking, etc. – I could play to that emotion: “Is that a spot? No. Is that a spot? No. Oh, but th—No. Sound familiar? You wouldn’t have to hear this if there were an alternative. Ethos Maybe testimonies from former drivers who use public transit more often would be convincing: “In a survey of PSU students who switched from driving to public transit, 65% said they were not only confident in their choice, but that they were much happier as a result!”