Empoword

Part Three: Research and Argumentation 256 Model: Claim: Employers should offer employees discounted or free public transit passes. Audience #1: Business owners What assumptions might you make about this audience? What do you think they currently know and believe? Logos They are concerned with profit margins – I need to show that this will benefit them financially: “If employees are able to access transportation more reliably, then they are more likely to arrive on time, which increases efficiency.” Pathos They are concerned with employee morale – I need to show that access will improve employee satisfaction: “Every employer wants their employees to feel welcome at the office. Does your work family dread the start of the day?” Ethos They are more likely to believe my claim if other business owners, the chamber of commerce, etc., back it up: “In 2010, Portland employer X started providing free bus passes, and their employee retention rate has increased 30%.” Audience #2: Local political officials What assumptions might you make about this audience? What do you think they currently know and believe? Logos They are held up by political bureaucracy – I need to show a clear, direct path to executing my claim: “The implementation of such a program could be modeled after an existing system, like EBT cards.”