Empoword

Part Three: Research and Argumentation 253 Ethos Provide at least 3 examples of ethos that you observed in the text: How might one person, idea, or source both enhance and detract from the cultivation of ethos ? (Consider Edward Snowden in “State of Surveillance,” for instance.) Audience Analysis: Tailoring Your Appeals Now that you’ve observed the end result of rhetorical appeals, let’s consider how you might tailor your own rhetorical appeals based on your audience. First, come up with a claim that you might try to persuade an audience to believe. Then, consider how you might develop this claim based on the potential audiences listed in the organizer on the following pages. An example is provided after the empty organizer if you get stuck. Claim:

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