Empoword

Part Three: Research and Argumentation 248 Pathos is ubiquitous in our current journalistic practices because people are more likely to act (or, at least, consume media) when they feel emotionally moved. 93 Consider, as an example, the outpouring of support for detained immigrants in June 2018, reacting to the Trump administration’s controversial family separation policy. As stories and image s like this one surfaced, millions of dollars were raised in a matter of days on the premise of pathos , and resulted in the temporary suspension of that policy. Ethos Your argument wouldn’t be complete without an appeal to ethos . Cultivating ethos refers to the means by which you demonstrate your authority or expertise on a topic. You’ll have to show your audience that you’re trustworthy if they are going to buy your argument. There are a handful of ways to demonstrate ethos : • By personal experience: Although your lived experience might not set hard-and-fast rules about the world, it is worth noting that you may be an expert on certain facets of your life. For instance, a student who has played rugby for fifteen years of their life is in many ways an authority on the sport. • By education or other certifications: Professional achievements demonstrate ethos by revealing status in a certain field or discipline. • By citing other experts: The common expression is “Stand on the shoulders of giants.” You can develop ethos by pointing to other people with authority and saying, “Look, this smart/experienced/qualified/important person agrees with me.” A common misconception is that ethos corresponds with “ethics.” However, you can remember that ethos is about credibility because it shares a root with “authority.” " GovernmentZA President Jacob Zuma attends Indigenous and Traditional Leaders Indaba" b y Government ZA i s licensed unde r CC BY-ND 2.0 "Icon Leader Leadership Lead Boss Business Group" b y TukTuk Design i s available under th e Pixabay license