Viking_Yearbook_70

As part of an urban university, the school of business administration sits in the center of its laboratory. And its laboratory, once in an economic nutshell, is now a large place of ecological-sociological crisis. Gathered on the sands at Gearhart for the PSU Marketing Association 's annual weekend conference, executives, faculty members, and students discussed the relevance of a university education. Some acted. A program was directed to help hard-core unemployables report to their jobs regularly. R esearch was initiated into discriminate food pricing practices and discriminate credit charges. Yet the ecologists, and their Earth Day marchers under Environment's first banners, set the all but impossible challenge for a socially concerned school of business. As the cry came through for more social responsibility, th e text books were being rewritten.