Portland State Magazine Winter 2007

Sherman Jackson is proud of his business, Platinum Fade Salon, in northeast Portland. When it comes to giving back to the community, Brown estimates that on average, BOP– assisted businesses generate 30 to 40 new jobs per year. 10 PORTLAND STATE MAGAZINE WINTER 2007 of times a week. They helped me write my business plan, and provided a law– yer who helped me negotiate my lease. They did a market study for me and analyzed what it would cost to get the business started. They even connected me with Mercy Corps, which was willing to provide the loan I needed for up-front capital and operating expenses." Jackson's relationship with the PSU program didn't end once the Platinum Fade Salon opened for business last spring. Brown and the BOP's manage– ment counselors continue to review Jackson's income and operating expenses each month. In addition to the long hours he works at the salon, Jackson is able to dedicate some of his own time to giving back to the community, providing free haircuts to the children at Providence Portland Medical Center. When it comes to giving back to the community, Brown estimates that on average, BOP-assisted businesses gener– ate 30 to 40 new jobs per year. At the same time, the program has given a generation of PSU students the kind of invaluable hands-on experience they'll need to make their way after graduation. They learn to analyze the strengths and weaknesses of individual businesses; to effectively research mar– kets and industries; to write business, action and marketing plans; and to improve their communication skills in a one-on-one environment. At the end of the day, they have the satisfaction of knowing that the skills and ideas they've brought to the table have helped their real-world clients succeed. "When they help someone realize their dream, students discover that they have more talent than they may have realized," says Brown. "I see the light bulb go on and I see the happiness that can generate. For me, that's one of the most rewarding aspects of chis program." For more information about the program, visit www.sba.pdx.edu/ outreach/ or call Brown at 503-725-3705 . ■ JeffKuechle is a Portland freelance writer.