L Alumni Fund phonathon callers spend five nights a week in the PSU development office talking with alumni and soliciting pledges, which total $40,000 so far. From left, are Tracy Davis, Janice Squires, John Ghormley, Mary Douglas, and Mary Rooklidge. MBA Fund entices nicely Take two energetic MBAs, a fiscally-minded dean, and a half dozen marketing students - and you have the 1984 MBA Development Fund. When Marc Goldberg ('79) and Agnes Gallagher (77) put their heads together with School of Business dean Vergil Miller, they found themselves in agreement. "We have to broaden the base of support from business school grads," said Goldberg of the campaign goals. last year's MBA Fund, the school's first, brought in $17,700, but the gifts were from just a handful of people, he said. Marc Goklber& Gallagher, an account executive for Brown Dugan & Associates, volunteered her own talents and those of her advertising firm to design a campaign that would "entice people in a nice way." She had some fundraising experience - she was co-chair with Kirk Taylor ('71) of the first MBA Fund, and is a familiar face around PSU's development office, In a brochure mailed to MBAs lasl month, grads were offered the chance to "give a gift and make news." A gift of SSO or more entitles the donor to a ceramic mug personalized with a headline and news copy announcing the gift. As the mailings went out, Goldberg put several members of PSU's student marketing association on the phone to make the same offer, One point stressed in the brochures and phone calls is that "when you give money to the School of Business development fund, it stays in the 10 School of Business," said Goldberg. Gifts go to scholarships, guest lecturers, faculty colloquia, high tech equipment and other types of enhancement that benefit business students. "This is an opportunity for MBAs to give other students the same benefits they had," said Goldberg, who is a lecturer in PSU's marketing department. Gallagher and Goldberg have proven to be tireless volunteers. "I get a great deal of satisfaction out of this," said Goldberg. An account executive for Pacific Northwest Bell for four years before coming to Portland State to teach, Goldberg brings a practical style to the MBA campaign. "Academicians are a funny lot," he said. "They can learn a lot from the business community, where we don't apologize when we ask for money." What every well-run annual fund should have (and you or your firm may be able to donate): Advertising Office furnishings Food-catered or restaurant Flowers Air travel Hotel accommodations loaned executives Printing and mailing services Computer supplies Writing These businesses have generously made their services available to the PSU Development Office: Red lion·Lloyd Center Salishan lodge Rippling River Resort Inn at Spanish Head Sunriver lodge Timberline lodge Tivoli Gardens Restaurant Flamingo Hilton & Tower, las Vegas Jonah's Restaurant Students have chance to support PSU with deposit refunds "No deposit, no return" is the theme of a brand new PSU Foundation campaign that will give students an opportunity to contribute to the quality of their education at PSU. A soft drink bottle bearing the message "Return Your Deposit" is the visual tie-in for the General Deposit Campaign, which begins this month. PSU students will be shown how they can support a particular aspect of the University by making a gift of their annually refunded general deposits. "At present only 31.7 percent of a student's education is paid for through tuition and fees," said Rena Cusma (,69), executive director of the PSU Foundation. "This does not even begin to cover costs for programs such as faculty development and recruitment." The General Deposit Campaign is a new way to generate funds for such programs and involve students in University development at the same time, Cusma noted. The PSU Foundation will be mailing pledge cards to all University students. On the cards, students can indicate where they would like their general deposit refund checks to go. Possibilities include scholarships, academic departments, faculty recruitment and the library, with space for the donors to write in their preferences. 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