Volunteer profile Energetic couple co-chairs '86-87 fund-raising campaign lohn ('76) and louise ('73) Cox have energy that would put the Bonneville Power Administration to shame. U's not enough that the business administration grads have blossoming careers, a hot air balloon business, and two young children. They're also pouring their energy into PSU's 1986-87 Annual Fund. As national co-chairs of the annual fund-raising campaign, the (axes are charged up (or an unprecedented year of recognition and support for the University. And what drives the couple is their strong belief in and loyalty to Portland Slate. As business students in the 70s and part of the "me generation:' the (axes admit they had focused on getting their degrees and getting out into the business world. But once out, they couldn't forget their Park Blocks experiences. Every time the couple sends a customer up on a champagne balloon flight, they are reminded that it was a PSU practicum that gal their business off the ground nearly I 5 years ago. And they believe there are scores of fellow alumni who have similarly good feelings about PSU. "The people we work with and contact ... it's exciting to see how they've put their degrees to use," said John. "They are (also) deeply committed to their community and their state." And now they're asking what they can give back to their University, he said. "People don't contribute because of their financial position or because irs a good tax year," observed John, a self·employed real estate broker. "It's a chance to savor where they came from and a chance to participate." "Synergism" is a word the (oxes have used to describe the ideal relationship between alumni and PSU. "This campaign is not just (a call for) contributions. It's an opportunity to make alumni more aware of PSU's programs and to encourage their participation. Each can do something unique and different for the other." The 1986-67 Annual Fund renects this notion of the University and its donors working together. With its emphasis on the matching of specific University needs with larger individual gifts and greater corporate commitment, the campaign will also stress communication. "People want to know where their funds are going," said louise, who handles sales and marketing for a local landscaping Do your finances need a lift? If you want to make the most of the new tax reform law, the PSU Foundation can show you how to: • Avoid paying taxes to the tune of 28% of your realized gain on stocks. real estate or other assets; • Generate significant tax deductions to lower your income taxes; • Minimize estate and probate costs; • Realize tax·free compounding on your assets; • Provide Portla.nd State University Foundation with assets that will be used to support educational programs. Many thoughtful people are considering a variety of techniques to increase their income, reduce taxes, and help plan their estates. Just write or telephone us for information about how a wealth accumulation trust can work for you. There's no obligation whatever. ~ ' ~ ' PSU Foundation I P.O. Box 243 ~ . Portland, OR I (S03) 229-4479 John MJd Louise Cox, '70s ,rMls, rece-iv«l the fiTSI8ift of the- (from I.Jst ye-.r's c ~ i r Kirk r.ylor) ~ PSU Foonthtion e-x«utive dirrclor Phil Bogw looIted on oil'''''' C M n ~ i s n Itidt-off Oct. 27. firm. "And we're the communication link." Volunteers since the first Alumni Fund in 1979·80, the Coxes have seen the campaign grow in size and sophistication from a "dialing for dollars" approach with hand-written 3xS prospect cards to the present University·wide, computer·based cultivation of long-term suppor!. And the stakes have grown, too. While the first fund drive brought cheers for its $20,000 in pledges, the 198&·87 campaign, with its $400,000 goal, is part of a five--year $10 million development goal set by President Sicuro. "This is an opportunity to answer the call of the President ... and to prick the memories of the alumni about how incredibly diverse the University is," said John. The Coxes believe it is a "unique time" for PSU, a time of "new direction or new velocity." As a mature university with alumni who are "becoming established in the bastions of business" and a new president who is a "natural charger," PSU has all the components of greatness, feel the co-chairs. "Now the University is doing what all great universities do-tapping its offspring and investing in future generations," said John. And with their own son and daughter among PSU's probable "future generations," the Annual fund national co-chairs are especially eage.r to tell PSU's "Quiet story" to the country. Annual Report coming your way last year, PSU received $3.9 million in gifts and grants from alumni, friends, corporations and foundations. This extensive private support is an invaluable supplement to the University's regular operating budget, funded by public tax dollars. Who are PSU's generous friends? How are their gifts used around the University? The upcoming 1 9 8 5 ~ 8 6 Annual Report of the PSU Foundation will chronicle the past year of giving while looking ahead to 1986-87 fund·raising efforts. Also, in a special interview, PSU President Natale Sicuro will reveal his ambitious development plans for the University. Keep an eye out for the 1985·86 Annual Report.. It's coming your way in December. PSU's first alumni awards honor public, university service Portland State's alumni will begin honoring their own this year with establishment of the Alumni Awards Program. The program, being developed by a committee of alumni chaired by Jim Westwood ('67). will make the first award presentation during the annual birthday celebration February 28. The award program, meant to ~ ~ ~ ~ r ; ~ ~ ~ ~ ~ s ~ ~ ~ ~ i n ~ ~ ~ ~ a ; ~ b f u : h o service or service to the University, is being designed by Westwood committee members Julius Wilkerson ('75). Bethany Davis ('85)' Sandi Page ('67), and William Williams, associate professor emeritus who worked in the University's student affairs office for many years. Impetus for the Alumni Awards Program came from the successful 40th Birthday Celebration last year. The alumni committee which plans that event voted earlier this year to provide financial support for the creation of an awards program. Nominations of PSU alumni who deserve recognition for significant community or university service should be forwarded to the Alumm Office. PO Box 751, Portland 97207. PSU Perspective, Fall 19861 ".,e 11
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