TheSqueezeIsOn! AFew Words on Citrus . • from Our Produce Buyer W&are proud Nati chad you are buying A/rj ction at ou purdftrQS sold. I " angeritres and tangelos, lucts truly different from Why do the oranges you buy often lack flavor and sweetness? Most commercial citrus is picked early —up to a month before the fruit is ripe. Because it is not fully developed, the procedure is then to “sweat and gas’’ the fruit to bring out the skin color. This fruit’s sugar levels are significantly lower than our naturally tree-ripened citrus. TREE-RIPENED FOR FULL FLAVOR I buy for flavor. Let others be the first on the block with citrus. Don’t look for navel oranges at Nature’s until almost a full month after their appearance at conventional supermarkets. That pattern holds true for most of our citrus. When it’s ripe, we don’t waste time. Our fruit moves from the tree to the shelf in five days. Twice-a-week shipments ensure you our tree-ripened citrus is fresh. NOT ALL ORANGES ARE CREATED EQUAL Over the past few decades, consumers have been trained to choose fruit on appearance alone. In turn, the orange industry has developed a larger, thick-skinned fruit. It looks fantastic. However, a taste test generally proves it to be watery and pithy. A Nature’s orange is often smaller, yet far richer in flavor. Our organic citrus is grown without the use of chemical fertilizers or fungicides. This 22 * Clinton St. Dec. '89-Jan. ’90 produces quality fruit without harming the environment. Conventionally grown citrus is waxed, too. Our citrus is neither gassed nor waxed. Celebrate with unadulterated zest— healthy grated rind for your holiday goodies. VALENCIA ORANGES Organically Grown Sugar-sweet Seedless Wonderful, naturally sweet, juicier. Found only in a few select stores. Buy now, this is the end of the crop! SI 398 40 lb. box 494. PACK YOUR OWN GIFT BOX Try Organically Grown Navels and Satsumas from Johansen’s Ranch, Orland, Calif. Melia and Rich Johansen have been selling direct to Nature’s for 6 years. A JUICY IDEA Juicing is the true test of fruit quality. Try juicing several different varieties together for a healthy taste treat. FROM THE FARMER DIRECT TO YOU I buy direct from growers that know our expectations. We maintain an ongoing dialogue. My entire produce staff continuously evaluates the taste and quality of all we sell, especially citrus. Ifmy staff does not like the flavor of a fruit, I give the grower immediate feedback. This year, expect to see as many as 10 varieties of Organically Grown citrus at Nature’s. Last year Satsumas and Valencias were our favorites, but every year varies according to weather conditions. You’re invited to join us in trying the new crops to decide which citrus tastes best. PLEASE ASK FOR A SAMPLE Remember, with citrus, looks often prove deceiving. Bigger is rarely better. Smaller is generally tastier and sweeter. My staffwill be glad to give you a sample. Let us share our favorites with you. And have a wonderful holiday! / A /~J 'X Jeff Fairchild Nature’s Produce Buyer fresh Northwest! Beaverton 4000 SW 117th Corbett 5909 SW Corbett Fremont 3449 NE 24th
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