]F§UJR!rsnective Portland State University Alumni News - Spring 1985 The city is my campus!
Portland State University Alumni News Spring 1985 Inside PSU takes to the air I 2 High·flying TV commercial launches campaign to raise PSU's profile Old friends team up for youth I 5 Gladys McCoy (,67 MSW) and Bonnie Neal ('71) used to share babysitting, now an office A Summer Session Sampler I & Choose from over 500 courses and two dozen foreign professors this summer From CPA to refugee worker I 7 Dustine Davidson ('69) has found a way to combine business, humanitarian interests Coaster comes home I 8-9 It was a tough decision, but Jack Featheringill has brought his summer theater to the city "Your Turn" I 2 AlumNotes I 4 Foundation News I 12 Campus News I 13-14 Calendar I 15 On the cover: PSU theater ar15 student Mary Kadderly steps from helicopter owned and chauffeured by C. Norm Winningstad (,73 MBA) in TV spot taped on PSU campus and aired on prime time local television. See story on page lWo. tivc The cost of college in the '80s By Bob Mullin Robin Morris was a case in point. Twenty-four years old, the mother of two small daughters, and in the process of getting a divorce. Not surprisingly, she was broke. "I had always wanted to go to college," Robin remembers. "I thought it was unlikely I could ever go - I had no resources available to me. But I happened to have a good friend who kept telling me to go into the financial aid office and see what they could do." Reluctant at first, Robin finally visited the office in 1980 and, to her pleasant surprise, found that through a combination of assistance programs - grants, loans and work study - she would be able to enroll at Portland State as an undergraduate. "I moved into PSU student housing which allows children," she says. "I sold my car and my appliances to do it. I had no transportation so that ruled out transportation costs. After six months I was able to leave my children at the (Helen Gordon) child care center, which reduced my child care expenses." Her grades were sporadic during the first year of adjustment, Robin remembers, but then "things stabilized." By the time she earned her bachelor's degree in 1984, she had come within a fraction of a grade point of graduating with honors. John Anderson, director of Financial Aid at PSU, was so impressed with Robin's achievements that he nominated her for the student advisory committee to the College Scholarship Service. She was flown to New York City several times a year to help assess the financial aid needs of college students nationally. "Within six months they recognized that she was exceptional," says Anderson, "and asked her if she would be one of two student members on the executive committee for the College Entrance Examination Board. " She currently is serving her second of three years in both positions from her new home in Amherst, Mass., where she is seeking a doctorate in cognitive psychology research at the University of Massachusetts. Financial aid made it possible "None of this would have been possible without financial aid," says Anderson. "Our aid programs are especially helpful to the so-called nontraditional students such as Robin. In fact, because of its urban location, Since Sputnik was launched, the federal government has made college accessible to nearly anyone with the desire and ability to attend. But rising costs and possible cutbacks in financi.al aid may limit the choices. Portland State serves a unique function in that more than any other institution in the state system it can proVide financial assistance to such students - for example, divorced women with dependent children who need to come back to get a degree 50 they have job skills. We currently are assisting 258 such women." Who are the PSU students on financial aid? Statistics compiled in Anderson's office provide a picture: - Two of every three of them are independent of parents for their support. -Of those still dependent on parents for support, 32 percent come from families with incomes of less than $15,000 a year. -Of those who are independent, 76 percent have annual incomes of less than $5,000 a year. -Thirty-three percent of the independent aid recipients are married andlor have dependent children, and 12.8 percent are unmarried and have dependent children. -The grade point average of aid recipients, according to Anderson, "is not significantly different" from the GPA of the student body at large. In the spring of 1984, undergraduate males receiving aid averaged 2.751 compared to 2.769 for undergraduate males overall, while undergraduate females receiving aid averaged 2.963 compared to 3.012 for undergraduate females overall. Keeping up with Sputnik In all, more than half Portland State's student body depends on aid of some sort to attend school, says Anderson. Grants and scholarships, from state, federal and private sources, account for 38 percent of the aid money awarded; low-interest federal loans, many of which do not have to be repaid until graduation, account for 50 percent; and the federal College Work Study program, which subsidizes wages for working aid recipients, accounts for the other 12 percent. Anderson says the amount of aid distributed has grown over the years, but the kind of aid given is changing. "Grant assistance has not grown at the rate loan assistance has grown," he says. "So we have more students borrowing more money than ever before. In a sense, we're creating a generation of debtors." Continued on p. 3 1
TV commercial offers upbeat image of PSU by Cynthia D. Stowell "See that? You're looking at the most exciting university campus in Oregon!" The enthusiastic voice of PSU student Mary Kaddedy rises above the roar of a helicopter motor as the Willamette River and the city of Portland stretch out below. A few seconds later, the helicopter touches down in front of Millar Library and Kadderly steps out. her book bag over her shoulder. "Portland State University is my school," she says. "And the city is my campus!" It is Portland State at its jauntiest, and it's part of a new campaign to raise the University's profile in the community. The 30·second television commercial, which aired on (our Portland stations 160 times during March, April and May, was PSU's first venture into the world of paid advertising. But it was not a first for Oregon's public universities-both the University of Oregon and Oregon State have used recruitment spots for the last couple of years. The upbeat image of a PSU student commuting to campus by helicopter and having the heart of the city at her feet was designed to appeal to 18- to 24-year-olds trying to decide where to continue their education. The message is a familiar one for PSU, which has always featured its urban location and the many conveniences and opportunities that represents. But it has never been packaged quite this way for "prime time" audiences. Letters Enjoyed articles I want to thank you for that excellent article on the Raj Quartet in the last issue. I have been watching this on Channel 9, University of Washington PBS TV. I really enjoyed the background that your article provided. Since I was just finishing my first (and only) year at Vanport Extension Center when the flood wiped out all the records, I also enjoyed the article mentioning this. Thank you for sending this publication to me. John A. Sutherland, Jr. (VanlXlrt) Kent, WA An outside view Thank you for the time and care you took with the Scott-Reece-Raj article for the Winter '85 PSU 2 And, while its effect on applications and enrollment will be difficult to measure, the commercial has drawn some very iX'sitive reactions from viewers- including state legislators and civic leaders. Surprisingly, for such broad exposure, not a grumble has been heard. Still, one of the most heartening aspects of the project was the volunteer and professional involvement of PSU alumni. The University's director of News and Information Services Clarence Hein ('65) sought out another grad, Cap Hedges ('64), to produce the spot. Cap Hedges & Associates is the second largest buyer of broadcast media time in the metropolitan area. One of the two helicopters used in production was loaned by C. Norm Winningstad ('73 MBA), president of the Beaverton-based high tech firm Floating Point Systems. Winningstad also put in a good-natured appearance as Kadderly's "chauffeur" in the commercial. The helicopter used for camera work was loaned by KATU-TV, thanks to another graduate, Tom Oberg ('70), sales manager at Channel 2. Cap Hedges will continue to work with the UniverSity to develop a year-long marketing plan, which could include another commercial as well as special events and community relations efforts. Such a cohesive, University-wide plan is expected 10 encourage even more people, from every age group, to choose the city for their campus. Perspective. You gave me a chance to read an outside view of what I think about Scott, something that hasn't come clear to me until now, even through conversations with colleagues. The article is utterly clear and accurate, a profeSSional job in the best possible sense of the word; J feel immeasurably complimented by your work. Shelley C. Reece Professor o( English Thanks from Sapporo Thank you very much for sending me PSU Perspective. It is nice to have it because it reminds me of my Portland student life (which is) full with many and various memories. Megumi Kuwahara ('83) Sapporo, Japan Your Turn Colleges and universities across the country have been doing a little more soul-searching than usual after recent assaults on the virtues of the baccalaureate degree. Take, for instance, the report released by the Association of American Colleges in February. It said college curriculum had been watered down and was pandering to marketplace demands. "As for what passes as a college curriculum, almost anything goes," said the Me report. " Fads and fashions...enter where wisdom and experience should prevail." The report blamed relaxed college entrance requirements and the more recent sag in enrollments for a "survival ethic" and "diminished vision" on college campuses. The academic community was still reeling when the nation's new secretary of education issued his own challenges and criticisms. Said William 1. Bennett just a few days after taking office in early February, "Most colleges promise to make you better culturally and morally, but it is not evident that they do. They are not delivering on their promises." Bennett went on to debunk the myth that college graduates are a "priestly class" to whom "wonderful things must come to pass." But the words that resounded most in the minds of degree-holders, parents, and college officials were these: "If my own son...came to me and said, 'You promised to pay (or my tuition at Harvard, how about giving me $50,000 instead to start a little business?' I might think that was a good idea." The secretary's blunt remarks resulted in one college withdrawing its plans to award Bennett an honorary degree; some people, on the other hand, have quietly praised his frankness. What do you think? mrr ~rspective PSU P~npfd:iw is publiW!ed quarterly during the year by NeYIs and Information SeNices for alumni,facultyandmffandfriendsofPortland SIal(' University. EditO!' Cynthia O. SWwell Contribut0t5 Clarence Hein '65 Cliff Johnson ~Edil"'PaIScott aw.se of MdreH: Send both new ;md old add~loPSUf'espective,P.O.Bo1l751, Portland State University, Pooland. Oregon, '17207. PMfttts: Ift/'ll5 issue is addreued lOyoorson or tbough\ef wf>o 00 Ionser mainUins a pemwnent address OIl your home, p!eaile noIify the PSU Alumni Office (SOJ-22<j.4948) of the I1t'W mailing """"". PSUsupPOrts~ledvalionalopportunity without regard 10 §ex. race, handiap, age, national origin, marital stalUs, orteligion. Would you rather pay for your son or daughter's college education or hand over the money for a business venture?" Give it some thought and send your answer (and your name, please) to: PSU Perspective, News and Information Services, Portland State University, P.O. Box 751, Portland, OR 97207. If it's more convenient, call us with your answer, at (503) 229-3711. And you don't have to have a child to have an opinion! Quarters or semestersJ last issue's "Your Turn" question stirred up a few opinions. As you might remember, we asked whether PSU should convert to a 15-week semester system. Alumni who contacted us favored converting; the only person who felt we should retain the quarter system wouldn't give her name! Here's what alumni had to say: J think we should convert to the 15-week semester system. In the quarter system, there's too much emphasis on exams and papers and !oo little. lime for reflection and going Into subjects as deeply as University students should. Ans Van Gent ('84 MPA) I would most definitely like a IS-week semester system. This would allow time for growth in a more relaxed system of learning. Now, we hardly register and it is time for midterms, catch our breath, and it is finals. Anyone interested in learning for learning's sake - in the content of courses, not in grades - in getting the most oul of an education, not the least - will benefit from more time, more exposure. Lavilla M. Spooner ('84 as-lang. Arts) Currently a graduate student at PSU I don't think they should change. You can gel more courses in if the terms are shorter. And you don't have to study during your breaks. Name withheld '79 BS-Business Having been a student and a teacher in universities on both coasts, my opinion is that a semester system does in fact allow a more in-depth coverage of class material. From my perspective now as a faculty member and coordinator at the University of Miami I do, however, empathize with teachers' not wanting the added burden of revamping courses with a change in the system. Sandra Kent Maurice ('80 MAl University of Miami
Financiai aid is a way of life for half of PSU's students Continued from p. 1 Even so, adds Anderson, Oregon's experience has been "very good," with one of the lowest default rates in the country. Between 97 and 98 percent of the students in the state are paying their federal Guaranteed Student loan funds back, he says. Federal student assistance programs were first established in 1958 as part of the nation's educational response to the Soviet launching of Sputnik. "It was first designed to get people to go into teaching science-specific fields," Anderson notes. "Then the aid program targeted on low income to provide access to college. Then we moved into not only providing access but choice. Students not only could attend college but were able to pick the college-public or private-they wanted to attend." Anderson says he believes current Reagan Administration proposals to cut back federal student aid are aimed at eliminating choice and refocusing on access. "Unfortunately, some of the cuts go too far and even eliminate access," says Anderson. For example, one of the Reagan proposals would limit the maximum aid a student could receive a year to $4,000. Students such as Robin Morris who are mothers with dependent children would require far Here is a uable supplement your current life insurance plan - easy, economical. Now, during a limited enrollment period, all PSU Alumni under 60 are eligible to apply and purchase $10,000 to $200,000 of term life insurance that may be continued to 75 ... plus an equal benefit amount from $10,000 for your spouse and $5,000 for each of your dependent children. We endorse this program as one of the best group life insurance plans on the market today. Apply now! Call or write for your application. PSU ALUMNI more than that to be able to attend college-in fact, more like $7,000, according to Anderson. "If they were limited to $4,000, they just couldn't swing it," he says. Changing times, soaring costs A major reason for the increased reliance on student aid, of course, is the rising cost of college. Even at Portland State, where tuition represents a fraction of the fees asked at many private institutions, costs have skyrocketed during the past generation. For example, when Wally Harding ('59) enrolled at Portland State in 1954, tuition cost him $165 a year. Now his son Todd is a PSU student, and the price has jumped to more than $1,400 a year. Books, which might have run-Wally $20 to $22 in 1954, now cost Todd $130 or more. It's true no financial aid programs were available to Wally in the 1950s, but he was able to find a job through the college's placement service. "I worked as a building maintenance engineer," he recalls with a chuckle, "sweeping floors and emptying wastebaskets for the better part of two years." His starting pay: 75 cents an hour. "There probably weren't the socio-economic demands on us that there are on college students today." After living with his parents a year, Wally moved with three of his teammates on the PSU baseball team into quarters at the Douglas Arms in the Park blocks, which "we lovingly referred to as the Broken Arms." Rent, which included utilities and use of a Murphy bed, cost the four of them $60 a month, $15 apiece. "There probably weren't the socio-economic demands on us that there are on college students today," observes Harding, who now is president and co-owner of his own mortgage banking and real estate consulting firm. "There are more places to spend your money on a better car or huge stereo equipment, or you're really not part of the crowd unless you're vacationing here or skiing there. A big deal for us was. to go to the old Montgomery Gardens for nickel beer night on Fridays between 4 and 6." Times may have changed, but his son Todd is still very aware of finances. At one time he attended Linfield College, relying on financial aid, but he switched to PSU for economic as well as academic reasons. Now as a senior majoring in administration of justice, Todd can live at home and focus his study on police work. He helps pay tuition and book costs by working as a coach at Cleveland High School and in other assorted jobs such as shoe salesman, construction worker and, at times, bouncer. Many factors figure in the soaring college costs, says William T. lemman, Jr. , vice chancellor for administration for the State System of Higher Education and a former Van porter. "Education is labor intensive," he explains. And labor costs have grown faster than inflation. Lemman adds that advances in technology have pushed equipment costs higher, especially in the areas of science and computer science. library costs also have risen higher than the cost of living, he says. Placing a value on educalion Davis Quenzer, associate vice chancellor for budget and fiscal policies, goes so far as to suggest that tuition fees "are determined by the societal value on higher education." The lower the tuition, he says, the more the state is saying that everyone is entitled to higher education-and that society more than the individual is the benefactor of education. But as the state increases tuition, it is saying that the individual is the benefactor-and thus should pay the larger share of his own education. "The thing that concerns me is what we are saying about higher education," says Quenzer. " I happen to not agree that the individual benefits more than society from his education." Quenzer says he believes that during the soaring tuition increases of the 1970s and early 1980s, when the percentage of the general fund appropriation for higher education shrank from 23% to 14%, "the priority for higher education diminished dramatically. That's when the public, through the legislature, was saying education wasn't very important, and the board placed more of the cost of education on the student." In fact, according to Lemman, the state increased the students' share of the cost of instruction from 22% in the early 19705 to a high of 33% in the early 1980s. The tuition freeze the last two y ars has reduced that share somewhat "The attitude of the legislature is beginning to shift," says Quenzer. "Legislators are beginning to feel that Oregon needs a high level of education. They're starting to say we're all going to benefit" The Governor has proposed an increase in tuition for the next biennium, but only 3%. added Quenzer. "Students no longer can make enough after a summer of work to cover their college costs." " I think we're going to see moderate cost increases for the 'tudent in the 19805 and 1990,," Quenzer says. Even so, he believes student aid will continue to play an important role despite the recent Reagan Administration proposals to reduce federal student aid programs. Anderson hopes he's right. "The costs are 50 prohibitive," he says. "The most common criticism of the aid program that we hear is, 'Oh, I worked my way through when I went to college. Why can't these kids do it? Why do they need these programs?' They forget how much things cost. Students no longer can make enough after a summer of work to cover their college costs." Robin Morris herself is Quick tQ point out that just because she received financial aid didn't mean she received a free ride. "I had grant support, sure," she acknowledges, "but I also owe loans at four different interest rates-and I worked 20 hours a week during the school year and 40 hours a week in the summer." If financial aid programs were to disappear altogether, Anderson estimates that only half of those students receiving aid would be able to make it. "They might be able to attend part time or work or borrow from relatives," he says. "The other half wouldn't be able to go at all." The choice for Robin Morris in 1980 was not between the Ivy league and Portland State; it boiled down to Portland State or no college at all. And without financial aid, the Robin Morrises of tomorrow might have to "choose" simply to pay their bills each month and forget any dreams of college and a professional career. Federal grant, loan programs for students Pell Granl- Up to $1,900 a year, depending on swdenl's need and college costs. Supplement.al Educalionoll Opportunity Grml (SEOG)- Up to $2,000 annually, distributed on firsl-Come, fir.;l-served basis. Guillranleed Studenlloan (GSL}- Up 10 $2,500 a year or tolaf of $12,500 for under81aduales, $5,000 a year or $25,000 for graduilles, ilt 8% interest WIth repayment beginnIng after graduation. N.ational OirKt Student Loan (NOSl)-- Up to $3,000 fMfirSI two yea~ of collE!ge and $3,000 maximum for second rwo years, at 5% interest with repayment beginning aiter graduation. PMefit lOM for Undel8r~te Students (PlUS)-- Up to $3,000 a year for maximum of $15.000 at 12% interest with repayment by parents begmning almost immediately. CoIleze Work Study (CWS)- On<ampus employers of qualifying ~Iudents reimbursed by govemmem for up to 80% of wages, off-campus up 10 50%. 3
Compiled by Cliff lohnson '61 D. Edward Growes (BS) hils been elected president of the 17,500-memlx.-r Mullnomah Athletic. Club in Portland. He is an assistan! vice president of group pension administration for Standard Insurance Co. '65 Hon. Charles P. LiUlehales (SS) is an Oregon Circuit Coort judge in lincoln County, Ore. His currenl six-year term expires January 2.1989. Don.Ild Wenzel tBSJ recently received the Northwe~t Sleelhead and Salmon Council's highest hOOO( for indi\'iduill achievement dunng 1984, the "Conservationist of the Year Award," He was singled out from oW'r 4,000 members in the Washington statewide organi2C1lion for his voluntet"r effoMs associated With construction of new facilities al trn' Whatcom Faits Hatchery. '66 Sen. Rod Monroe (BS, '69 MST), a DernocrJtic stale senator from Muhnomah County recently re--elec\ed \0 another term, is serving a5 chauman of the Senate Revt'nut' Committee during the current Jegi5lative 5eS5iun In Salem flQyd Smith (SA) ha~ been named vice president of public relations ill the Portland headquarter5 of First Interstate Bank of Oregon. He formerly was director of tile news bureau and plIblications at Northwest Natural Gas Company. Carol Vernon (B5) is an artist and a professor who has taught ceramics, M:ulpture and design classes (or the p.llil ten years at Soulhw~lt'fn Oregon Community College in Coos 6t1y, Ore. She wlls her artistic works throughout the local area. '68 GET CAMPUS CALENDAR Alumni Benefit!. Cdrd 22'1-4948 Gk'n 8. B«J(k'y ISS) is manager of Arthur Young & [0.'5 Northwest Consulting Group, and helps dient companies decide which computers to use in their accounting and management S)'§lems. He also serves as an instructor fat microcomputer classes ilt PSU. Dorothy C~ino (6A) recently retired ilS chairman of lhe Pendleton, Ore. HiSh School English Department. Winner of the Pendleton Chamber gf Commerce's Teacher of the Year Award in 198], she had taught business education and English courses there since 1968. Sill Ceiz (BA), formerly a radio and television news reporter/producer and a former press aide for Portland Cit)' CommlssioMr Mik~ lindberg, has been n;amed In h~.ad the newly-created ~Iectronic nev.rs division at the Portland public relations firm of Hauser-, Webb, Wykoff and frerichs. lohn Wykoff ('65 SA) is a principal in lhefirm. Robert E. McCOll" (8S) has been promoted to manageT 01 U.s. National 8ank of Oregon's Nooh Beaverton, Ore. branch. He will also supervise the bank's Cedar Hills, Cedar Mill and Eiectrofllc Park branche'S. He formerly managed the bank's Peninsula branch in Portland. 4 '69 Michael A. Vidal1 (85) has been named vice president for wood products sales at Georgla'Pacific Corp., Atlanta, GA. He formerly ~Ned as vice presidenl of G-p's International Division. He is it Portland native. Jess A. Armas (MSW1, assistant administrator for the stdle Children's SeNices Divi~ion ~ince 1982, has been appoimed to the State Developmental DiSdbilities Planning and Advi~ry Council. 'aile Josselyn (SA) now coordinates alumni affairs at Oregon Health Sciences University, Portland. She formerly was heOldmislress of Portland's French-American Bilingual School, and prior to that was a I~achef·ad m i nistratof lor \ 4 years .11 Callin Gabel School, west of Portland. James P. j10ake (85) operates three ~pecialty hOI clog restaurants in rhe Portland metro are.;!. Rooke bought hi~ original "hot dog st<lnd" in Ihe Jennings lodge area near Milwau~le, Ore. in 1976, years after he did a term paper on ils kitchen operation for one of his classes al PSU. '70 William R. BI'ff (SS) is a senior environmental analyst and waste reduction program coordinator wilh the Oregon Department of Envlronmemal Quality. He has bet>n with the DEQ since 1973. and helped develop ilnd lobby for legl~lation relating to recycling cenle.rsiflthe~te. Jacob L. Oriesen (BS, '77 MSl has opened a private practice in psychology in Klamath Falls, Ore. Most recently he ~Ned as sta(( psychologist at the Klamath Menlat Health Center and was coordinator of the center's crisis services. Norman Gould (BS) exhibited a series of his drawings at Southwestern Oregon Community College during March. The Coos Bay.area artist h,lS exhibited both film and two-dimensional works for several years, including showS at galleries in San francisco, Toronto and Seattle. Gary W. Smith (BS, '74 MSW), program manager of the alcohol and drug program office in the Multnomah County Social and Aging Services Division. has won a two-year term in Zone 7 on the Beaverton School Board. He also serves on the Multnomah Counry Employee and Organizational Development Commi"ee. '71 Dougl," E. Butk'r (BS) has joined The Koll Co" Beaverton, Ore. as development man;lget in charge of real estate development at Kon Center·Creek~ide as well as future company developments in the Portland area. He is a founder of the Portland Special Olympics program, and currently serves on the board of the Christie School for emotionally disturbed children. ~i. W~yl'tlt. A. Gemme, \8S) has ~n awarded a Navy Commendation Medal for meritorious ~ice while serving as a program analY5t during 1981 to 1984 at the U.S. Marine Corps headquartef§ in Washington, D.C. Joseph Maio (BS) has been promoted to director for customer seNices marketing at Pacific Northwest Bell. His t~rritory will include DrPgon, Washington and Idaho. '72 Keturah A. Brown (BA, '74 MA) has joined the Beaverton, Ore. law firm of ThompSOn, Adam~ & DeBitS!' Prior to admission to the Oregon bar, she o;.ervro on 1M {iK\llty ",I PaCific. Univt'f'5ity, forest Grove, Ore. She is a 1984 graduate of Lewis & Clark College of Law. Marilyn McGlasson (8A, '77 MS), principal of Gaston Elementary School and assistant to the superintendent (Of the Gaston School District, has won a three-year term for position·al-Iarge on the Washington County, Ore. Education SeNice District. She also is a member of the Oregon Departmem of Education Cooperative Pef5Of1n{'1 Planning Council. '73 Rep. Rid P~uman (BS), a Democratic slate representative from MullnOmah County recently re-elected to his fourth term, is serving as speaker pro tem in the House of Representatives during the current session. R..1.ndall Bristlin (65) is the new postmaster at longview, Wash. His post office employs 7J people, has a budget of about $2 million annually, and operate; in the black, he reports. He previously $t'Ned as interim postmaster at Astoria and Hiflsboro in Oregon, and at Redmond oimd Kelso in Washington. Conrad Pearson /8A) is a finanCial planner who uses hiS skills to help church members and churches save enough money 10 invest the savings in church programs 10 help those who are less fortuna tp. HI' is employed by Resource FinOlncial Planning, Inc. in Tigard, Ore Randall Sprick (BS), an independent consultant and teacher Ir<liner In di~ip\ine and leac.hmg techniques, is the author of The Solurian Book: A Guide to Classroom Discipline, jlIlblished by Science Reo;earch Associates, Chicago. C. Norm~n Winningstad (MBA) found!;'r and chairman of Floating Point Systems, Inc., Beaverton, Ore., has been singled out by "8usiness Week" magazine as a member of "the new cOrpDfilte elite" _ 50 men and women. who ace changing the face of U.S. business. He was one of '7 high-tech entrepreneurs selected. SWIM & GYM '74 Alumna Benefits Card 22q-~948 Shirkoy Ann BHS (BA) is a Hillsboro, are. attorney who is listed in Ihe \ 985 edition of "Who's Who of American WOmen." She i~ cunel\tly emolled in PSU's Ma~le' 01 Tdxation graduate degree program, Peter 8. Meyer (BAJ has authOfed thr<'t' books: jiJmt>S £arl Caner (1978); The Yale Murder (1982) and Death of Innocence (198S). The fil)t book profiles the former President, and the others portray famous criminal CiJ5eS. Meyt'r now edit~ "Street~," a n,llionally circulated labloid newspapc:ox ~pplement aimed al the youlh market. Ron Sh.y (MS), chief of information and education fm the Oregon Department of Fish and Wildlife, was recently n,m1ed "Waltonian of the Veilr" by the Olegon Division of the Isa~c Walton L~ague of ARlerica. His weekly radiO programs and reports on hunting and fishing conditions are heard ,lfound the 5tate and he continues 10 appear on local wildlife' shows airing over KOIN-TV, Channel/) In Portland . Conlinued on p. 10 WE NEED SUMMER JOBS PSU students provide an excellent resource of talent for summertime help As an alum, you may remember how important a summer job waS for continuing your education. Do yourself - and a student - a good turn. Check with PSU Placement Services noW for full-time, part-time employees, Call Marilyn Oold, student employment coordinator, 229-4958, for your summer nelp. FREE SEMINARS Alumni are invited to participate in business-oriented seminars held each Friday during July al psu Placement Services. Friday job seminars include: Job Searcn, Self Assessment. Resume Preparation, Resume Critique, Interview Tips and Effec ti ve Interviews. Call 229-4613 for details. PSU ALUMNI PROGRAMS p () So\' --l~ Pr)rll,lI1d (lit "<.;(111 !j-~(l 'ill ~ ~~q ~'I~d
Two friends team up to start youth program by Joan Johnson ('78) "With youth unemployment running at 20% - and a shocking 50% for minority youth - something just had to be done," says Gladys McCoy ('67 MSW). When she heard Mayor Ed Koch of New York talk about his idea for an American Conservation Corps to be modeled on the CCC (Civilian Conservation Corps) of depressed years, the former Multnomah County commissioner thought, "Why can't we create something like that in Oregon?" About the same time, McCoy learned that State Senator Frank Roberts and Represenlatille Rick Bauman were sponsoring a bill in the 1983 legislature to launch an Oregon CCc. The bill later passed, but funding for the project was not approved. That didn't SlOp Gladys McCoy_ If the state wouldn't fund the effort, why not a pilot project in Mullnomah County? Its purpose would be twofold: To complete public service jobs that would not be done otherwise due to the lack of govemment funds; and, in the process, to help unemployed young people develop marketable job skills through work experience and training. McCoy spearheaded the effort, gathering community leaders, friends and volunteers to help get the project started. A board, which included the mayors of each of the cities in Multnomah County, was formed. Leiters soliciting funds were sent to 1,200 Portland·area businesses, individuals, foundations and government agencies, and about $104,000 was raised - $68,000 in cash and $36,000 in in·kind contributions. One of the first to volunteer to help McCoy launch the venture was Bonnie Neal ('71). The two women have been "best friends" for 21 years, ever since the days they were raising families and trading babysitting in the same North Portland neighborhood. "We both had this gut feeling that this just needed to go." Divorced, with four young children to support, Neal moved to Portland in 1963, A Navy medic during the Korean conflict, she planned to use the C.I. bill 10 attend Portland State, but she was denied admittance due to poor high school grades. "And if it wasn't for Bob Tayler, I wouldn't be where I am today," she says, Neal explains that when she appealed the ruling, Tayler, then director of admissions, agreed "against his bener judgment" to admit her for one quarter. "He told me, 'If your grades are not fantastic, you're O\.lt'" But Tayler, now the University's director of alumni relations, can take pride in his decision. Neal earned a 3.0 GPA that first quarter and went on to receive a degree in secondary education in 1971. After graduation, Neal moved to White Salmon, Washington, where she taught school and later became co.owner of an auto dealership. In 1982 Neal moved back to Portland and, she says, she "kept running into Gladys McCoy." One day Neal was on her W.1Y to a job interview when she happened to see McCoy on the street. "Gladys said she had something she wanted to talk to me about." Neal never went to the interview. "I volunteered for several months and got so involved . . . w~ both had this gUI feeling that thiS just needed to go." Gladys McCoy ('67 MSW) and Bonnie Neal ('71) hillhe books and talk over summer plans with Richard Oliver (left) and Jeff Dyer (righI), enrollees in the Multnomah County Youth Services Demonstration Projed, starled by the fwo PSU grads. Neal has been working with the project since January 1984. In May 1984, she was hired as educational coordinator and in March 1985, she was named acting director. A sparse room filled with enthll§i;JSlJl Headquarters for the Mu1tnomah County Youth Services Demonstration Project is located in the old Foster School building at 5205 S.E. 86th Avenue in Portland. Furnishings are sparse - a couple of desks, several tables and some chairs are almost lost in the oversized room that serves as office, classroom and conference room. But the Spartan surroundings are enlivened with snapshots of a youth team working at Horsetail Falls. And the enthusiasm of McCoy and Neal fi lis the room, The initial demonstration project enrolled twenty 18·year-olds out of 80 unemployed young men and women who applied. The youth were assigned to one of three projects - building a stone wall al Horsetail Falls for the U.S, Forest Service, painting and repairing homes for low income residents of Mullnomah County, or working at Red Cross headquarters in Portland, They are paid a minimum wage for working and for aMending classes which are held one day a week. Those who stay with the program are promised a job upon completion of the one-year cycle. Sam Naito said, "If you send me kids who have the proper attitude and the proper work habits, I'll take one or two of them." McCoy is confidenl this is a promise the projed can keep: "I've talked to private sector people like Sam Naito. Sam said, 'If you send me kids who have the proper altitude and the proper work habits, I'll lake one or two of them and I know other business people who wili, too.'" Of the 20 who began the program in August, only one has been terminated. Seven otners have dropped out but Neal and McCoy consider them success stories - one decided to return 10 school, one married and moved [0 another slate, and five accepted full·time jobs, two with the agency that was training them. As long as unemployment rates for young people remain high, both Neal and McCoy would like to see the youth program continued and expanded. "We haven't begun to scratch the surface," says Neal, "either in terms of public projects that need to be done or jobs (or kids." "But we will not be taking jobs away from people," interjects McCoy. "We'll be doing jobs that wouldn't be done otherwise. Thai was part of the initial resolu lion . . . we will abide by that" "Way out west" from Tennessee That note of determination is typical of the softspoken McCoy, who surprised friends and family in Chattanooga, Tennessee, when, as a young, single woman, she decided in 1949 to move "way out west" to take a job with the Ponland YWCA, following her graduation from Talladega College in Alabama. She intended to stay a year and then attend Boston University to get her master's d~g.ree. But she met and later married (now Senator) Bill McCoy, settling in Portland, Gladys, who was named Oregon's Mother of the Year in 1980, JX)Stponed her education to raise their seven children, but when the youngest was three, she decided il was time to return to schooL She enrolled a1 Ponland State in 1965, earning her Master's of Social Work in 1967. Since then McCoy has had an impressive career in public service. She served as director of social .service programs for Vancouver Head Start for three years; laught SOCiology at Clark College and Pacific University; and .served as state omsbu1sman under Oregon Governor Bob Straub. In 1970 she was elected to the first of two terms on the Portland School Board, and in Continued on p_10 5
like the swallows at Capistrano or the leaf buds on the trees, a sure sign of coming summer is the arrival of the PSU Summer Session Catalog. It's here, bursting with over 500 course offerings and the promise of a lively summer on campus. It's a breeze to enroll in PSU Summer Session courses, with new classes starting every week and lasting anywhere from two days to eleven weeks. One tuition rate for in-state and out-of-state students and cash incentives for successful course completions make Summer Session even more attractive. More foreign languages are offered at PSU's Summer Session than in any other program west of the Mis'ii'i'iippi River, and PSU attracts the greatest number of foreign visiting faculty in the country. This year over two dozen foreign visitors and several visiting faculty from other parts of the U.S. will be on campus to share their expertise in classes as well as public lectures . And it all happens in an atmosphere charged with cultural and recreational opportunities. This summer marks the first season of the University's new Summer Festival Theater, come home from Cannon Beach (see pp 8-9). Popular and classical music events abound on campus and throughout the city, and numerous outings are planned to Oregon's scenic spots. Summer Session catalogs, featuring black and while photographs of Portland's fountains and detachable color postcards of the PSU campus, are a\lailable at the SummeT Session office or the Registration window, both on the first floor of Neuberger Hall. For more information, call 229-4081, 1-800-452-4909 in Oregon, or 1-800-547-8887 outside Oregon. A Summer Session Sampler Introduction to Vlach Language and Culture June 24-August 14 Vlach language and culture live on in the dominant Greek and Macedonian cultures. Study Vlach folklore, cultural heritage, and language, and efforts to preserve il. Instructor: Olivera Cvetkovska, Institute of Seismology, Skopje, Macedonia, Yugoslavia Techniques of Doing Business with the Japanese July 12-August 9 If you're contemplating business with or in Japan, this series of lectures and workshops will help you avoid misunderstandings and learn techniques for acceptance. Sponsored by the International Trade and Commerce Institute at PSU. Instructor: Ed Malin Consultant, lecturer Montgolfier's Balloons August 5·15 Receive Foreign language or History credit for studying the history of balloons, from Montgolfiers invention two centuries ago to the present, and the balloon's contribution to the development of air travel. Instrudor: Estelle de Montgolfier, Universitaire d'Avignon, France The "Reel" Central America lune 25-luly 11 Film is the vehicle for presenting basic features of the contemporary conflicts in Central America. Instructor: Milton Jamail, University of Texas-Austin Teaching Advanced Thinldng luly 22-August 7 learn cre<ltive and flexible thinking skills for use with talented and gifted students; demonstration exercises using creativity, classifying and communicating ideas. Instructor: David MarkewilZ, School Psychologist, Dept. of Defense Schools, Okinawa Detective Fiction luly 22-August 15 As a major popular form, detective ficlion can combine engrossing entertainment with literary merit. Works by Poe, Doyle, Raymond Chandler, Dashiell Hammett and others will be studied. Instructor: Peter Carafiol, English, PSU Oregon's Economic Development June 25-September 3 Oregon's present circumstances and prospects for economic growth are interpreted througn examination of theories of regional economic development. The role of the public sector and specific Oregon development programs will be reviewed. Some presentations to be made by economic development officials. Imtructor; lames Strathman, Urban Studies, PSU Break-up of the Raj June 24~August 15 Examine the nature of the British influence on India, and the impact of British withdrawal; also the rise·of Indian nationalism and factionalism. (Read The Raj Quartel with PSU's Shelley Reece as a companion course!) Instructor: Madan Mohan Puri, Panjab University, Chandigarh, India Watercolor Painting in the Oregon High Desert luly 22-August 2 Students (eceive on-site instruction in various watercolor techniques, working (rom living exhibits and artifacts in the Oregon High Desert Museum near Bend, and in field locations such as Fort Rock, Smith Rocks and the Deschutes River Canyon. Oil painting course, August 18-23. Instrudor: Byron Gardner, Art, PSU And don't forget these ti....honored Summer Session traditions: • A'l'P·S language immersion programs • Deutsche Sommerschule am Pazifik • Elderhostel • o...erseas Programs • Accelerated accounting courses (1 year in 11 weeks) CHINA luly 24-Aug, 16, 1985 Experience the splendors of ancient and contemporary China, as we tour eight classic cities ... Beijing, Xian, luoyang, Zhengzhou, Shanghai, Fuzhou, Xiamen and Hong Kong. Tour leader Dr. Pah Chen, PSU faculty member, and local uni\lefsity experts add new dimensions to your appreciation of this fascinating country. Cost: $2,865. BALKANS Yugoslavia, Romania, Bulgaria, Turkey Sept. 1-15, 1985 10in us for this extraordinary two-week tour of the Balkans. An exciting tour of Belgrade, Bucharest, Veliko Trnovo, and 5,OOO-year-old Sofia. Explore Istanbul where Europe and Asia meet. Overnight in Copenhagen en route home. Tour leader Dr. Thomas Poulsen, director of PSU Central European Studies, is as "at home" in the Balkans as in Oregon. Cost: $2,395 from Portland. HIMALAYAS Oct. 4-Nov, 4, 1985 Make plans now to join Robert Peirce, noted outdoorsman and leader of treks to Nepal since 1979, for 29 days in Nepal ... and seldom-explored Sherpa country. Climb major ridges to the Dudh Kosi valley and follow it to the fOol of Everest. Breathtaking views of the Himalayas and visits to rural, hill villages. Cost: $2,995. EUROPE Sept. 9-27, 1985 Take Ihe Grand Tour of Europe, starting in Paris, then to lucerne, Florence, Rome, Venice, Vienna, Salzburg with city tour of Munich, Rothenburg plus cruise of the Rhine, and Boppard-Frankfurt. A 19-day tour of highlights in ten leading European cities .. five countries. Professional multi-lingual European lour leaders. Cost: $2,395. PSU ALUMNI TOURS
by Cynthia D. Stow~1I Dusty Davidson is not an impulsive woman. But she caught friends and co·workers off.guard this winter when she announced her decision to help feed starving refugees in Ethiopia. It was not the logical next step for the business manager of a television station. It was, however, a perfectly calculated move lor Davidson ('69), who lelt Portland's KOIN-TV in mid-March and a week later was on a plane to the Sudan in eas.tern Africa for a nine-month stint with Mercy Corps InternationaL "Combining my professional skills and my personal commitment is the best of all possible worlds," she said, sounding deeply satisfied with her decision. Davidson will be working on an Agency for International Development-funded project to transport foOO across the Sudanese border into the two nonhern Ethiopian provinces of Tigre and Eritrea, which are at civil war with Ethiopia. "The Marxist government is withholding all supplies, all food, all water from these two provinces and 60 percent of the people who are starving are in these two provinces," explained Davidson. Before she left, she spoke calmly about the politically sensitive and physically dangerous situation she would be encountering. "During the daytime, Addis Ababa (the Ethiopian capita/) sends out MiG jets and they strafe anything that moves. So we go in al nighttime with our vehicles-it just happens to be one way of operating." What Davidson wasn't counting on was political unrest in the Sudan. But as she was preparing to fiy to Khartoum, her ba5e for the nine·month project, the city erupted in riots. And two days after she arrived, the Sudanese government was overthrown in a military coup. A communications black-out and travel restrictions have delayed but nOl canceled the food transports, said Davidson's husband, Dale Ward, who stayed behind in Portland 10 mind his consulting business. He has been walching the TELEX at the local Mercy Corps office for news. Those who had felt the warmth in her direct, blue-eyed gaze did not see Dusty making a lBO-degree lurnabout. Ward, also a PSU grad ('61), had not heard from his wife directly in the first few weeks after she left, but said he was not particularly worried about her safety. As a seemingly unflappable expert in "change management," Ward is nO stranger to the subject of upheaval and he sees the Sudanese situation as surprisingly stable. Anyway, what good would it do to worry about a woman who willingly walks inro the middle of a civil war? She's tough. She admits it. "There are people here at the stalion who think I'm a raving bitch," said Davidson in her KOIN office in March. "I'm a very tough business manager." Those who thought of her as "uncaring" were completely shocked by her decision to take on a humanitarian cause. Those who knew bener-who had felt the warmth in her direct, blue·eyed gaze-did not see Dusty making a ISO-degree turnabout. "For me al this lime in my life," offered Davidson, "1felt it was very important that I was able to be very expressive about my personal commitments, and 1though that the best place I could do that was working for a humanitarian organization." The hardhat and blueprints in the corner of Davidson's office symbolized the driven quality On helping Ethiopians (after a career as a CPA) Dustine Da\lidson ('69) of her recent life. As project manager for the construction of KOIN's. new high rise headquarters, Davidson had spent tile lastlhree years "gening this building built. I haven't done very much more than thaI. Even lost contact with a lot of friends. "After we moved into the building and gOi acclimatized, 1started doing a lot of research ," she said about her methodical drift toward her new life. Weekend retreats, lists of her strengths and weaknesses, lots of reading, and hours of talking to friends who had successfully melded their perSOnal and professional lives ... and months later the "light clicked." "~I've had a lot of people 1ell me around here that 1 look a lot happier," she said. "And 1think what il is is that 1 feel much freer now, I feel more whole. And that sounds so corny, but I do." She thought about what she'd jus, said and shook her head. "1 find myself using Words I never thought I would." " I certainly had different priorities," said Davidson about her successful business career. " I dedicated myself to acquiring professional skills that I'm very thankful that I have. Now if I use them in a different way, that's the full beneTit of them." David50n started out at Portland State "aiming to be a large animal vet. Thilt's back in the years when professors could say things to people like, 'As a woman, you can't be a large animal vet. It would be a waste of education.' And I was stupid enough to believe them." So, as a junior in biology, Dusty took "one of those crazy accounting classes where you go from eight in the morning 'til five at night and you have oodles of homework but you can cram a whole year of accounting into one summer." She switched her major to business administration, quit her job at the federal water pollution control laboratory and went to work at Peat, Marwick, Mitchell (CPA firm), which hired her full-time after graduation. From there she moved to KPTV as business manager, and then on to KOIN. And now into the refugee camps of Ethiopia, where she expectS her business and organization skills to complement the interpersonal skills of veteran humanitarians. But Davidson doesn't see just crates of food and reams of government forms ahead. She looks forward to returning to the cultures she came to know on a nine-month trip through Africa by Land Rover in the earty 1970s. "I loved it. I have some pictures--did you want 10 see them? Do you care?" She flipped through snapshots 01 the overloaded Land Rover sunk in dust, of people at wells and in the marketplaces. "See all the people there smiling? Every place that we went, people were incredibly warm and gracious." Then Dusty was lost in a memory. "One of my favoritest, happiest, most wonderful experiences--I wonder if that woman ever thinks about me as much as I think about her. II She launched into a story about a woman in Chad who spent fi\le hours corn-rowing Dusty's hair while a small crowd gathered. "I think it was real unusual for them at that time to have somebody want to look like they looked and want to be in very close proximity and smite and laugh and giggle and just have the greatest time. "1 think that I felt more"-she struggled for the word--"human during that whole experience than any other time in my life." Ever since then Dusty has known she would go back. She just didn't know how. Dusty and friend in Chad Now she thinks about ways to stay beyond her immediate assignment. Not surpriSingly, the television executive sees a great need for communications technology in Third World countrie~"where and when it's appropriate for their culture." For example, in drought-afflicted equatorial Africa, communications systems could help the people in the mountains notify those III the lowlands that the rains are coming. "If you have the technical ability to aid people and to stop suffering and you're not able to do that because of politics, I think that's a statement about how this world is going," said Davidson. who feels the current "grass roots" interesr in Ethiopia was born of this kind of frustration. "I hope that the swelling of people caring about their fellow human beings, whether those fellow human beings are in Africa or in Nicaragua or right here in Portland, Oregon, sitting at the desk next to you, I hope Ihal this is a stimulus to people caring more about each other." These are some of the words CPA Dusty Davidson never thought she'd be using. They come easily now. 7
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